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J. Crew Took Out A Full-Page Ad To Respond To One Customer's Open Letter

Ashley Lutz

J. Crew took out a full-page ad to announce it brought back a vintage swimsuit that a customer begged for in an open letter, according to AdWeek.

Last year, Jenni Avins wrote an open letter published by New York Magazine's The Cut blog.

" It's that simple, sexy, and sporty suit with straight, tank-top-style shoulder straps that swoop like the letter U, dipping seductively in the back to the area just above my waist," Avins wrote. " These swimsuits filled the drawer I shared with my older sister in the nineties, and I took them for granted."

Avins' piece sparked other customers saying they missed the swimsuit.

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In response, J. Crew just took out an ad in New York Magazine with a message from Creative Director Jenna Lyons.

j. crew swimsuit ad
j. crew swimsuit ad

J. Crew via Adweek


The swimsuit is available for pre-order and costs $88.



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