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Integral Ad Science (IAS) Moves 15.7% Higher: Will This Strength Last?

Integral Ad Science (IAS) shares rallied 15.7% in the last trading session to close at $11.94. This move can be attributable to notable volume with a higher number of shares being traded than in a typical session. This compares to the stock's 11% gain over the past four weeks.

The stock is currently benefiting from growing demand for the company’s solutions and its expansion in social media, CTV, audio and gaming spaces.

This digital advertising verification company is expected to post quarterly earnings of $0.01 per share in its upcoming report, which represents no change from the year-ago quarter. Revenues are expected to be $111.74 million, up 9.1% from the year-ago quarter.

Earnings and revenue growth expectations certainly give a good sense of the potential strength in a stock, but empirical research shows that trends in earnings estimate revisions are strongly correlated with near-term stock price movements.

For Integral Ad Science, the consensus EPS estimate for the quarter has been revised 100% higher over the last 30 days to the current level. And a positive trend in earnings estimate revision usually translates into price appreciation. So, make sure to keep an eye on IAS going forward to see if this recent jump can turn into more strength down the road.

The stock currently carries a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

Integral Ad Science is part of the Zacks Advertising and Marketing industry. Interpublic Group (IPG), another stock in the same industry, closed the last trading session 4.6% higher at $38.77. IPG has returned 6.8% in the past month.

Interpublic's consensus EPS estimate for the upcoming report has changed +6.4% over the past month to $1.02. Compared to the company's year-ago EPS, this represents a change of +24.4%. Interpublic currently boasts a Zacks Rank of #1 (Strong Buy).

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