T-shirts have proved to be a popular way for startups in Asia to meld design and e-commerce. A new site in this fashionable sector is Hong Kong-based SnapTee, which is today announcing that it has wrapped up US$600,000 in funding.
Making a T-shirt in the SnapTee app. Click to enlarge. SnapTee focuses on its iPhone app as the place where users can customize and create their own T-shirts - then get the finished garment delivered to their door anywhere in the world. The main website is where anyone can browse lots of user-crafted T-shirt designs and order the ones that are up for sale (not all are). Today's SnapTee seed funding comes courtesy of a group of Hong Kong and Singapore investors, including Yat Siu from game developers Outblaze and Animoca, Chris Lee from 6waves, Mikaal Abdulla from 8 Securities (the online stock trading platform), Singapore-based angel investor Emanuel R. Breiter, and Hong Kong-based investor Tytus Michalski of Fresco Capital. Co-founder and CEO Wai Lun Hong tells us that SnapTee is now a five-person team which will be expanding to 10 in the coming months. The T-shirt store has seen 10,000 designs to date and claims to be doubling in growth each month. The team is seeing most users in the US and Europe right now. Its next major project, Wai Lun explains, is to explore Japan - which would presumably require the startup's first attempt at translating its service. Across the rest of Asia, we've seen other young companies take slightly different approaches to selling unique T-shirts, such as the designer-to-consumer platform OuterEdit in Singapore, or the one-a-day e-commerce store Buyitee from China. Snap up the SnapTee app for iPhone in the App Store.
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