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Honestbee to stop food delivery service in Singapore, halts laundry service

Janet Ong
Finance Editor
(PHOTO: Honestbee)

SINGAPORE — Grocery and delivery start-up Honestbee said it is dropping food deliveries and suspending its laundry service in Singapore from 20 May as part of an ongoing review of the business.

The changes will affect about 400 part-time delivery people, the company said in an emailed statement on Wednesday (15 May).

The headcount of Honestbee in Singapore won’t be affected, it said, without giving actual numbers.

“The decision was made to optimise the business structure, and to drive better focus and alignment with Honestbee’s current strategic priorities,” the company said.

It will continue to operate the grocery delivery service, and the brick-and-mortar store known as habitat by honestbee.

Honestbee has announced a series of cost-cutting measures that will see it temporarily cease business in Hong Kong, Indonesia, Japan and the Philippines while it conducts a review, according to an earlier TechCrunch report. It has also stopped offering food delivery in Thailand and Hong Kong.

Co-founder of Honestbee Joel Sng stepped down as chief executive officer on 2 May, and was replaced by Brian Koo as the company’s interim CEO.

"The newly appointed executive team is working on future plans to stay relevant and sustainable in today’s rapidly-changing business environment," Honestbee said in Wednesday’s statement.

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