Here’s everything we know about the Super Bowl ads so far

colgate

Colgate

Colgate is airing an ad it has broadcast before during the Super Bowl.

Super Bowl 50 is fast-approaching and some brands have already released teasers about the ads they will be airing during the big game.

The average cost of a 30-second slot during the Super Bowl has soared to $5 million this year — up 11% on the highest price last year’s broadcaster NBC banked for its Super Bowl commercials. This year’s broadcaster, CBS, has hinted that the last available ad space could even fetch as much as $6 million.

Here’s everything we know so far about which brands are advertising during the Super Bowl and what they’ve got planned.

We’ve organized the brands in alphabetical order for ease of navigation. We’ll keep updating this post right up until February 7, when you can follow our live coverage.

Acura

The automaker’s ad will air during the first quarter and will serve to launch the new $156,000 NSX supercar — the most expensive car ever advertised in a Super bowl ad, according to I4U News. 

There are not any more details out on the creative, yet.

Acura last featured in the Super Bowl in 2012, with a 60-second spot starring Jerry Seinfeld. Here’s that ad:

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Avocados From Mexico

Avocados From Mexico is making its second Super Bowl appearance, following last year’s hit debut campaign “First Draft Ever.”

The spot will run during the first commercial break, Adweek reported. Avocados From Mexico has not yet revealed details about the creative direction of the ad.

Here’s last year’s spot:

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Budweiser

Viewers loved Budweiser’s adorable labrador puppy in its previous two Super Bowl commercials, but they won’t be seeing them this year.

Bloomberg reported that Budweiser is pulling the puppies this year because … they don’t sell beer.

However, the brand’s iconic Clydesdale horses will be appearing in this year’s ads, according to AdAge. Owner company AB InBev’s US VP of marketing Jorn Socquet said the creative will have “a bold, confident voice,” similar to its “Brewed the Hard Way” spot (the one that didn’t feature the puppies) from last year’s big game:

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Buick

Buick is airing its first ever Super Bowl ad, a 30-second spot, according to Automotive News.

Automotive’s News’ sources said it will feature its Cascada convertible. 

Butterfinger

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Butterfinger will return to the Super Bowl with a 30-second ad dubbed “Bolder than Bold” during the third quarter of the game, AdAge reported.

The Nestle brand announced its return to the big game with a skydiving stunt, which was broadcast on Twitter-owned livestream video app Periscope.

Colgate

The toothpaste brand is making its Super Bowl debut with a “Save Water” ad that encourages consumers to turn the tap off whilst brushing their teeth, The Wall Street Journal reported.

The 30-second ad, which will air at the two-minute warning in the second-half, is actually an adaptation from a 60-second spot created for Colgate’s Latin America division. It also ran on TV in the US in 2014, although the Wall street Journal says it did not get much attention.

Here’s the 60-second version of ad:

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Doritos

PepsiCo’s Doritos is running its final ever “Crash the Super Bowl” contest this year, which gives budding filmmakers the chance to win $1 million and for their ad to run during the biggest day in US advertising.

These are the three finalists with a shot at the prize.

Swipe for Doritos

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Doritos Ultrasound

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Doritos Dogs

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Honda

The automaker has splashed out on a 60-second ad that will air during the third quarter, Adweek reported. 

No details on the creative have been released, but we know the commercial will promote its 2017 Ridgeline truck.

The last time Honda appeared during the Super Bowl was 2014, with an ad dubbed “Hugfest,” starring Bruce Willis. Here’s that ad:

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Hyundai

Hyundai replaced General Motors as an official NFL sponsor in June this year.  

It has big plans for the Super Bowl: Four ads in total.

The ads will showcase its luxury sedan Genesis in one ad, its best-selling vehicle, the 2017 Elantra in two spots, while a final commercial will “use compelling storytelling to highlight the core values of the brand,” the company said in a press release.  

Two 30-second spots will air during the first and second quarters of the game. Just ahead of kickoff, it has bought a 60-second ad. And a separate 60-second ad will broadcast during the pre-game show.

Intuit

The accounting software company is holding a contest again this year that will give one small business the chance to be showcased during the big game, The Wall Street Journal reported.

The last winner in 2014, was toy maker GoldieBlox. The winner this year will get their ad created by ad agency RPA, which produced last year’s ad.

Here’s the Goldie Blox spot:

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Kia

Kia is following up last year’s spot, which starred Pierce Brosnan, with another Super Bowl ad.

It will be created by ad agency David&Goliath, whose managing partner and chief digital officer Mike Geiger, confirmed the 2016 Super Bowl spot to Adweek.

Here’s last year’s ad:

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LG

LG makes its Super Bowl debut this year with a spot produced by Ridley Scott who, as Forbes points out, famously directed the iconic Apple “1984″ Super Bowl ad.

Scott’s son Jake, who has also produced six previous Super Bowl ads including Budweiser’s “Lost Dog, is also producing the ad.

LG’s ad will focus on its OLED technology and a new addition to its OLED TV line.

 

 

Mini

BMW’s Mini is returning to the Super Bowl after a five-year hiatus, BMW Blog reported.

The 30-second spot will be broadcast during the third-quarter and will feature several vehicles — including its new Clubman wagon — and will be the only BMW brand airing an ad during the game. 

Mountain Dew

Mountain Dew plans to promote its Kickstart range in the brand’s first Super Bowl spot since 2000.

AdAge said the spot is created by BBDO New York, but we don’t have any other details yet.

PayPal

PayPal’s Super Bowl ad will mark the first time the company has advertised during the big game, and the first major brand out since the payments firm was spun out from eBay in July.

It will run during the first quarter of the game.

In a press release, PayPal’s vice president of global brand marketing Greg Fisher said: “This ad is more than a commercial – it’s our opportunity to introduce the world to PayPal’s vision for the future of money – to empower people and businesses to move and manage money securely, efficiently and affordably. The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about a reimagined financial world that must include everyone.”

Pepsi

Pepsi is once again sponsoring the halftime show, which will star Coldplay and Beyonce, CNN reported.

Coldplay frontman Chris Martin said he has designed a show that will echo some of the NFL’s “On the Fifty” marketing campaign, to celebrate 50 years of the Super Bowl.

 

Skittles

Skittles will return to the Super Bowl and also launch its first in-store promotion,”Make Super Bowl 50 Even Sweeter,” I4U news reported.

We don’t have any details on the creative yet. The ad has been created by DDB Chicago.

Last year’s game ad saw two men arm-wrestling to win the last lemon Skittle:

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Squarespace

Squarespace is making its third appearance at the Super Bowl this year with a 30-second spot, The Drum reported.

Last year’s ad was created by ad agency Wieden + Kennedy and starred Jeff Bridges. But Squarespace has since picked up a new agency, Anomaly.

Squarespace CEO and founder Anthony Casalena said in a statement: “Our goal for 2016 is to deliver another memorable campaign that will echo Squarespace ‘s brand values and continue to place Squarespace top-of-mind for anyone that’s looking to bring an idea out into the world.”

Here’s last year’s ad:

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Snickers

Snickers is back at the Super Bowl this year, with another ad continuing its “You’re Not You When You’re Hungry” marketing push, I4U News reported.

There’s no news on the creative yet. Ad agency BBDO New York is behind the spot.

Last year’s humorous ad starred Danny Trejo taking on the unexpected role of Marcia Brady.

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SunTrust

SunTrust Bank announced it is splashing out on its first ever Super Bowl ad this year. 

The 30-second spot aims to raise awareness about financial stress.

In a press release, SunTrust chairman and CEO William H. Rogers Jr. said: “We believe that financial stress is a significant social concern, one that merits national attention. We’re investing in this ad because the Super Bowl is a unique and proven forum to launch a national conversation. We want to be the spark that motivates people to take action, and give them tools and access to information to move closer to financial confidence.”

 

Taco Bell

Taco Bell plans to release a mystery new menu item in a 30-second ad that wil air during the first quarter of the game.

The fast food chain said the ad will mark “one of its biggest product launches to date” and hinted at what it might be in a press release, with all the key words redacted.

 

Toyota

Toyota is making its fifth appearance in a row at this year’s big game, AdAge reports.

The 60-second spot, showing off its 2016 Prius, will air during the two-minute warning in the first half.

Toyota told AdAge the ad is “humorous” and was shot in LA and Chicago, but wouldn’t reveal more details. Saatchi & Saatchi Los Angeles is behind the ad.

TurboTax

It’s a third year in a row for TurboTax, which returns with a Wieden + Kennedy-created spot called “Genius,” Adweek reported.

It forms part of a campaign that launched earlier this month which sees Nobel Prize winners and other intellectuals teach ordinary people how easy it is to use TurboTax.

Here’s one of the ads that has aired so far:

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WeatherTech

AdAge reports that the car floormat maker has bought one 30-second spot, its third Super Bowl ad in a row.

Here’s last year’s ad:

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Wix.com

Wix.com was so happy with the success of its first Super Bowl ad that it bought another 30-second spot this year. 

Wix reported a 54% increase in revenue to $44.5 million in the three months to March 31 2015. Last year, Wix chief marketing officer Omer Shai told Business Insider it is difficult to directly link the Super Bowl campaign to revenue growth, but that it certainly helped, alongside product improvements, wider non-Super Bowl marketing activity, and increasing conversions.

Here’s last year’s commercial:

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