Eurovision song contest 2023 branding and slogan revealed

The 2023 Eurovision song contest logo, revealed on Tuesday (BBC)

The slogan and logo for the 2023 Eurovision Song Contest has been revealed.

The annual song contest, which will be held in Liverpool, will run with the slogan “United by Music”.

The show’s artwork features the colours of the Ukrainian and UK flags and includes hearts beating together.

As a “nod” to the city’s rich musical heritage and iron street signs, the corporation added, the typeface Penny Lane has been used in the branding. The Beatles, formed in Liverpool, released the song of the same name, Penny Lane, in 1967.

Eurovision moments - In pictures

Swedish pop group Abba performs their song Waterloo during the 1974 Eurovision Song Contest (AFP/Getty Images)

Members of the band “Kalush Orchestra” pose onstage with the winner’s trophy and Ukraine’s flags after winning on behalf of Ukraine the Eurovision Song contest 2022 on May 14, 2022 at the Pala Alpitour venue in Turin (AFP via Getty Images)

1981 Eurovision Song Contest winners Bucks Fizz (Getty Images)

Jedward from Ireland perform in the grand finale of the 2011 Eurovision Song Contest 2011 (Getty Images)

Cliff Richard in a display of enthusiasm outside the Royal Albert Hall, London ahead of the 1967 Eurovision song contest (Getty Images)

Lucie Jones performing the UK's 2017 Eurovision entry 'Never Give Up on You' (PA )

Glasgow born pop singer Lulu (Marie MacDonald McLaughlin Lawrie) performs 'Boom Bang-A-Bang', the British entry at the 1969 Eurovision Song Contest in Madrid (Getty Images)

Finland's Lordi performs the song 'Hard Rock Hallelujah' during the 2006 Eurovision final song contest (AFP/Getty Images)

Conchita Wurst of Austria performs on stage during the grand final of the 2014 Eurovision Song Contest (Getty Images)

Pop group Jemini of United Kingdom - the 2003 entry for the Eurovision song contest (AFP/Getty Images)

British singer Sandie Shaw receiving the winning trophy for the 2967 Eurovision song contest (Getty Images)

Last year, the Ukrainian entry - Kalush Orchestra - won the competition. However, due to the ongoing conflict with Russia, the country was deemed unsuitable to host.

Sam Ryder, the UK entry, came second - so Britain took over hosting duties. Liverpool was picked as host city last year.

The BBC - which will broadcast the show - said the slogan and the logo: “reflects the very origins of the contest, developed to bring Europe closer together through a shared TV experience across different countries”.

The branding was created by the UK agency Superunion and Ukraine’s creative studio Starlight Creative. It will first be used during the Eurovision’s handover and allocation draw programme tonight on BBC Two. Rylan Clark and AJ Odudu will host.

During the show, most participating countries will also find out which semi-final they will take part in on May 9 and 11. 20 acts will be picked by the public to sing in the grand final on 13 May.

Sam Ryder - the 2022 Eurovision runner-up (PA Archive)

The UK, France, Spain, Germany and Italy automatically qualify for the final because of how much their broadcasters pay to take part. Ukraine will also go straight to the final as 2022 winners.

The 11,000-capacity M&S Bank Arena on Liverpool’s waterfront will host the song contest.

The contest will be funded by the BBC, Liverpool City Council and the Liverpool City Region Combined Authority. Culture Secretary Michelle Donelan confirmed the UK government will also contribute - but has not specified how much.

Martin Green, managing director of the Eurovision Song Contest 2023 at the BBC said: “The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic.

“This year’s identity sums up perfectly the amazing partnerships across the contest and more importantly the power of music to bring people together across the world.”