Dog Company Announces New Air Travel Experience Designed Specifically for Canines: They 'Will Be the VIPs'

Routes will currently serve the New York City metro area with flights to Los Angeles and London

Joe Gall

Dog looking out a BARK Air plane window

Man's best friend will soon be able to get the VIP treatment when taking to the skies!

Earlier this week, BARK, a dog-focused company that provides products, services and content for canines, launched BARK Air, the "world’s first air travel experience designed specifically for dogs first, and their human companions second," according to a press release obtained by PEOPLE.

Currently, routes will serve the New York City metro area through Westchester County Airport (HPN) with flights to the Los Angeles area via Van Nuys (VNY) and London, by Stansted Airport (STN).

According to the release, an Argus Platinum-rated charter company is "responsible for all aircraft, crew, maintenance, and insurance-related matters." BARK, meanwhile, the release said, is "focused on creating and delivering a world-class air travel experience for dogs and their people."

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Joe Gall

Inside of a BARK Air flight

Related: Everything You Need to Know About Traveling on a Plane with Your Dog

After booking a trip online, users will be contacted by a BARK Air concierge, who will gather information about each dog and their human’s travel plans.

On the day of travel, pets and their human counterparts will arrive at the airport 45 to 60 minutes before takeoff, when the dogs will mingle with other canine companions as their owners dine on meals prepared by onsite chefs.

Next, dogs will be greeted by BARK Air concierge, who will "help them settle into their experience through socialization and dog-centric cabin preparation," per the release. They will also have access to various aids, the company added, including "calming treats, noise-canceling ear muffs and calming jackets to ensure a stress-free and enjoyable flight."

Once onboard, BARK-branded treats, snacks and "surprises" will be offered to the dogs, and they will be "served their beverage of choice during ascent and descent to ensure they do not experience any ear discomfort commonly caused by changes in cabin pressure," BARK said.

Joe Gall

A dog on a BARK Air flight

Related: The 9 Best Airline-Approved Pet Carriers of 2024 for In-Cabin and Cargo Hold

“When we started BARK in 2011, we were on a mission to disrupt the dog space and create products designed for dogs and their humans. We are excited to take the insights we’ve learned over the years to create an experience that is truly dog-first, which is drastically different from just accepting dogs — from the ground to the skies,” said Matt Meeker, co-founder and Chief Executive Officer at BARK.

“We believe this initiative will elevate awareness of our brand’s mission and values, introduce more dog lovers to the BARK family, and help enrich the lives of dogs and their people around the world," he added.

In a statement of his own, Zahir Ibrahim, Chief Financial Officer at BARK, echoed those sentiments, stating, “We believe this initiative will raise awareness of BARK’s mission in a cost-effective manner. Given we are not committed to booking flights far in advance, we have a lot of flexibility to opportunistically charter flights during times of high demand."

"In parallel, we believe the additional traffic to BARK.co will raise awareness of our full offering, benefiting our core business in the long term," he continued.

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