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Bassmaster and Marathon extend partnership for 2024 season

PR Newswire
·3-min read

BIRMINGHAM, Ala., April 2, 2024 /PRNewswire/ -- B.A.S.S. and Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), with more than 6,000 stations nationwide, have announced the extension of their relationship for the 2024 season, officials announced today. The brand will continue to serve as the title sponsor for Bassmaster Studios and as a supporting sponsor for the Bassmaster Tournament Trail.

Bassmaster and Marathon extend partnership for 2024 season
Bassmaster and Marathon extend partnership for 2024 season

"We couldn't be more excited to extend our sponsorship with B.A.S.S., a partnership that continues to be a win-win for both brands," said Amber Metzgar, Brand Marketing & Performance Manager at Marathon Petroleum. "We look forward to the upcoming tournament season, which brings together some of the world's best anglers."

As a supporting sponsor of the Bassmaster Tournament Trail, Marathon will be heavily featured during the award-winning Bassmaster LIVE show. The show, which is broadcast on FS1 and streamed on Bassmaster.com and the FOX Sports digital platforms, is hosted from the Marathon Bassmaster Studios. In 2023, avid fishing fans watched more than 166 million minutes of Bassmaster LIVE coverage and — after two 2024 Elite tournaments — viewership has already reached a record-breaking pace. 

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Additionally, Marathon will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Among the Marathon-sponsored content will be "Peak Performance" interviews, which focus on the pros' winning ways and aim to help anglers of all levels improve their own techniques.

"We are proud to continue to grow our partnership with Marathon," said B.A.S.S. CEO Chase Anderson. "It's a natural fit for both parties, and anglers and fans alike find confidence in the Marathon brand and retail outlets while on the road traveling to their favorite fishing destinations."

About Marathon Petroleum Corporation
Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation's largest refining system. MPC's marketing system includes branded locations across the United States, including Marathon brand retail outlets. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing, and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure. More information is available at marathonpetroleum.com.

About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization's fully integrated media platforms include the industry's leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors.

Media Contact:
Chad Gay
B.A.S.S. Communications Manager
cgay@bassmaster.com
(865) 201-6458

The B.A.S.S. television fishing show, 'The Bassmasters,' will receive expanded airtime on ESPN networks. (PRNewsfoto/B.A.S.S. LLC)
The B.A.S.S. television fishing show, 'The Bassmasters,' will receive expanded airtime on ESPN networks. (PRNewsfoto/B.A.S.S. LLC)
Cision
Cision

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SOURCE B.A.S.S.