Amazon started its Black Friday sale on Friday, offering deals over the weekend ahead of many high-street retailers. Offers are expected to keep rolling in until well after Cyber Monday.
Some of the big discounts included deals on its Amazon Echo smart speakers, tech, toys and more. Today, Amazon has cut the price on vinyl albums, home accessories and kitchen gadgets.
Here's the Telegraph's breakdown of Amazon's best discounts today.
All the products mentioned in this article are chosen and reviewed independently by our journalists. The Telegraph makes money by adding affiliate links to some of the products.
Best Amazon product deals
Amazon's larger smartspeaker the Echo Plus now has redesigned covers helping it fit into your home. It comes with a cheaper price on Black Friday, meaning you can get this larger Alexa-powered speaker for £109.
Use the Echo Plus as the centre of your smarthome, commanding smart gadgets, lights, music, news and more.
Kindle Paperwhite E-reader
It's been ten years since Amazon launched its Kindle range and the range is still going strong. The Kindle Paperwhite comes with 300ppi, making its screen clean and clear, and has a built-in light and Wi-Fi connections.
It's now at its cheapest price from Amazon in recent months, saving you 27 per cent on its normal asking price.
Amazon Fire Kids 7-inch
The Amazon Fire Kids tablet is now down to under £70 ahead of the Christmas season. This tablet features 12 hours of battery life and 32GB of storage, while coming in a durable, drop-proof case. It comes with a year's subscription to Amazon Fire for Kids content, with plenty of child-friendly videos and games.
The Amazon Echo is the Alexa-powered smart speaker that can play music, set alarms, read the news and answer questions. The personal assistant has now been cut to £69 and comes in a range of colours and designs. You can read our guide for a full breakdown of all Amazon's new Alexa-powered devices. The new Echo was released earlier this year with a slightly smaller build than the old Echo. It's a perfect gift for a tech-obsessed friend or family member.
Gaming and tech
Sony PlayStation FIFA 18
The PS4 Pro is one of the best ways to get 4K gaming to your TV, and now you can find it at highly-discounted rates. This bundle comes with Fifa 18 and Call of Duty WWII thrown in, a huge bundle of blockbuster games for your money.
Xbox One S
Microsoft's slimmer Xbox One S is not as powerful as its new Xbox One X, but it's also cheaper and as the slightly older model is in line for price cuts this season. You can pick up this console with two great games, Rocket League and the newly released Star Wars Battlefront 2.
Aukey power bank 20,000 mAh portable charger (ends midnight)
This portable power bank comes with 20,000 mAh of space, enough to recharge an iPhone 7 Plus four times over. The Aukey comes in a discrete black colour and is now down to £22.99 for Black Friday. Sale ends midnight.
Toshiba 49U5766DB 49-inch 4K
This Toshiba 4K model offers four times the pixels of a regular HD TV. With a 49-inch screen you are getting plenty of display for your money, with this set now just £379 thanks to Amazon's Black Friday discount. Normally you would spend upwards of £500 on a 4K TV. Read our full 4K TV buying guide to get all the tips you need when upgrading your set, or check out our full guide to getting the best TV deal on Black Friday.
Best beauty deals
Real Techniques enhanced eye set (ends midnight)
This set gives you plenty of brushes to create any eye look, including a lash separator, a shadow brush, a crease brush, a shading brush and a liner brush. It's had more than £10 taken off with a 50 per cent discount.
Real Techniques flawless base set (ends midnight)
These four brushes by Real Techniques let you create a great canvas and base, with a contour brush, square foundation brush, detailer brush and a buffing brush. The set is down to just £11.49 for Black Friday, but the deal ends tonight.
Best home deals
Joseph Joseph nest utensils set (ends midnight)
These compact Joseph Joseph utensils have a space-saving design and magnetically clip together. They're suitable for all kinds of cookware and have now been cut to just £12.99 for the set of five.
Joseph Joseph nest compact storage containers (ends midnight)
These colour-coded containers come in a large set of six and can be used in the microwave, freezer and easily cleaned. They come with airtight lids to keep food fresh.
Lumie Bodyclock Active 250 (ends midnight)
Wake up easy with this Lumie bodyclock. It features a 15 to 90 minute sunrise option, allowing you to feel like you are waking naturally with the daylight. It also doubles as a bedside light, security lamp and an alarm clock with snooze functions and a dimmable display.
25 per cent off vinyl (ends midnight)
Amazon is also cutting a quarter off selected vinyl - just in time for a retro Christmas. Take a browse through classic albums and get in on the vinyl craze, with discounts on single records and collections.