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8 Singaporeans among richest Instagram influencers

·3-min read
Photo collage of Selena Gomez, Kylie Jenner, Cristiano Ronaldo, Dwayne Johnson, Ariana Grande, Kim Kardashian, Lionel Messi, Beyonce, Justin Bieber, Kendall Jenner.
56 of the 100 highest-earning Instagram influencers last year were female. (Source: Getty)

SINGAPORE — While you were casually browsing Instagram, checking out photos of celebrities and influencers, they were likely getting richer with every follow request, like and comment.

Social media marketing management platform Hopper has released its 2021 Instagram Rich List, and it seems while a picture is worth a thousand words, it can also add up to a lot of money.

Each paid post rakes in millions for some of the most influential people on Insta and several factors determine their earnings, such as the number of followers/subscribers they have, the endorsement offers they get, engagement of people who follow them, production costs, their track record, etc.

Although 56 of the 100 highest-earning Instagram influencers in 2021 were female, the top earner was male.

At least 8 Singaporeans are on the full list of 395 influencers, but did any of them make it to the top 10? Take a look.

327. Brad Lau

Handle: @ladyironchef

Profession: Editor and founder of the food and travel website, ladyironchef.com.

Followers: 593,076

Niche: Food

Cost per post: USD 1,700

342. Andrea Chong

Handle: @dreachong

Profession: Fashion and lifestyle blogger behind the site DreaChong

Followers: 304,791

Niche: Influencer

Cost per post: USD 1,300

344. Mongchin Yeoh

Handle: @mongabong

Profession: Lifestyle blogger and YouTuber.

Followers: 282,630

Niche: Influencer

Cost per post : USD 1,200

366. Sophia Chong

Handle: @sophiachong

Profession: Food, lifestyle and travel blogger

Followers: 123,113

Niche: Influencer

Cost per post: USD 600

367. Rebecca Ten

Handle: @beccabeczten

Profession: Content creator

Followers: 64,533

Niche: Travel

Cost per post: USD 600

387. Russell Ong

Handle: @russong

Profession: Former captain of team Singapore Swimming

Followers: 30,008

Niche: Influencer

Cost per post: USD 200

390. Winter Chee

Handle: @thewinterchee

Profession: Beauty and travel influencer

Followers: 22,157

Niche: Beauty

Cost per post: USD 100

391. Celine Chiam

Handle: @chiamhuiy

Profession: Influencer who is best known for her food, lifestyle and travel content

Followers: 31,141

Niche: Beauty

Cost per post: USD 100

Singaporeans didn't make it to the top 10 list. So who did?

Here's a look from 10-1 and if you're vying to become a wealthy influencer yourself, perhaps take a cue from their Insta profiles.

10. Kendall Jenner

Handle: @kendalljenner

Profession: American model, socialite and media personality

Followers: 212 million

Niche: Celebrity

Cost per post: USD 1,053,000

9. Justin Bieber

Handle: @justinbieber

Profession: Canadian singer

Followers: 214 million

Niche: Celebrity

Cost per post: USD 1,112,000

8. Beyonce Knowles

Handle: @beyonce

Profession: American singer, songwriter, record producer and actress

Followers: 231 million

Niche: Celebrity

Cost per post: USD 1,147,000

7. Lionel Messi

Handle: @leomessi

Profession: Argentinian professional footballer

Followers: 299 million

Niche: Sport

Cost per post: USD 1,169,000

6. Kim Kardashian

Handle: @kimkardashian

Profession: American media personality, socialite, model, businesswoman, producer and actress

Followers: 278 million

Niche: Celebrity

Cost per post: USD 1,419,000

5. Selena Gomez

Handle: @selenagomez

Profession: American singer, actress and producer

Followers: 288 million

Niche: Celebrity

Cost per post: USD 1,468,000

4. Kylie Jenner

Handle: @kyliejenner

Profession: American media personality, socialite, model and businesswoman

Followers: 299 million

Niche: Celebrity

Cost per post: USD 1,494,000

3. Ariana Grande

Handle: @arianagrande

Profession: American singer and actress

Followers: 289 million

Niche: Celebrity

Cost per post: USD 1,510,000

2. Dwayne Johnson

Handle: @therock

Profession: American actor, producer and retired professional wrestler

Followers: 289 million

Niche: Celebrity

Cost per post: USD 1,523,000

1. Cristiano Ronaldo

Handle: @cristiano

Profession: Portuguese professional footballer

Followers: 386 million

Niche: Sport

Cost per post: USD 1,604,000

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