Why Harley-Davidson Stock Rose 3.7% Today

Shares of Harley-Davidson (NYSE: HOG) notched another trading gain on Thursday, its fifth up day out of the last six, as it rose almost 4% to close at $23.58 per share. The motorcycle maker's stock has surged 65% since hitting a low of $14.31 on March 23, and while the market itself has largely made strong gains since then, there is hope that new CEO Jochen Zeitz has the wherewithal to turn around Harley-Davidson's five-year sales decline by focusing more intently on the company's core business. While there was seemingly no specific news to cause Harley's stock to jump yet again, Barron's reported that Zeitz and CFO John Olin recently made open-market purchases of the bike maker's stock.