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Why Harley-Davidson Stock Is Running 6.5% Higher Today

Rich Duprey, The Motley Fool
·2-min read
Why Harley-Davidson Stock Is Running 6.5% Higher Today

Shares of Harley-Davidson (NYSE: HOG) were rising 6.5% heading into midday trading Wednesday after The Wall Street Journal reported the motorcycle maker was planning to considerably reduce shipments to dealers as it restarts production. Harley has suffered through five years of falling sales, which former CEO Matt Levatitch sought to reverse by committing to developing hundreds of new models over the next decade at various price points, with many intended for foreign markets. Recently appointed CEO Jochen Zeitz has committed to a smaller lineup of bikes to be introduced with the start of the riding season, beginning next year.

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