Can AT&T Grow Its DIRECTV NOW Customer Base in Q3 2018?
AT&T’s (T) DIRECTV NOW is a video streaming service that delivers content directly to users over the Internet as an alternative to subscribing to traditional cable or satellite services. Wall Street analysts are confident about the robust growth in the DIRECTV NOW customer base from improved services as well as bundling the company’s wireless–video services. AT&T expects to gain 320,000 DIRECTV NOW subscribers in the third quarter.