As Prospects Dim, Juul Slashes $7 Billion From Valuation

With the prospects for global growth rapidly diminishing, electronic cigarette maker Juul Labs slashed its internal valuation by $7 billion, eliminating some 35% from the total and bringing it closer to the value assigned to it by its biggest investor, Altria (NYSE: MO). It's a major reversal for Juul Labs, and its tobacco giant partner too, as not too long ago the smoking-alternative leader saw significant expansion opportunities worldwide. Altria, after taking a $12.8 billion stake in Juul in 2018, has since written off three-quarters of the value of the investment.