How Do Blue Apron’s 4Q17 Revenue Numbers Stack Up?
On February 13, 2018, Blue Apron (APRN) reported 4Q17 net revenues of $187.7 million, which easily beat the analysts’ estimate of $185.1 million. In 4Q17, Blue Apron’s customer base shrank 15.1% YoY to 746,000, and its orders decreased 13.0% to 3.2 million. Blue Apron’s (APRN) management expects its reduction in market spending to negatively impact its net revenues in 2018.