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Nike is Already in the Metaverse

Demitri Kalogeropoulos, Asit Sharma, and Rachel Warren, The Motley Fool
·9-min read

Nike (NYSE: NKE) is wasting no time getting into the metaverse. The footwear and apparel giant recently launched a virtual environment on the Roblox (NYSE: RBLX) gaming platform. In this video from The Virtual Opportunities Show, broadcast on Nov. 30, Motley Fool contributors Demitri Kalogeropoulos, Asit Sharma, and Rachel Warren discuss how the move fits with Nike's broader goals and what it means for other companies looking to monetize experiences in the metaverse niche.

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