Apple Continues to Lead the Global Tablet Market
Unit shipments fell 13.5% in the second quarter of calendar year 2018, 11.7% in the first quarter of 2018, 7.9% in the fourth quarter of 2017, and 5.5% in the third quarter of 2017. Tablet sales have in fact declined for the last 15 consecutive quarters, according to research firm IDC. Despite this decline, Apple (AAPL) has managed to easily outperform markets and generate robust iPad sales.