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How Twitter Is Taking on Snap and Facebook with Live Podcasting

Scarlett Ness
Updated
How Twitter Is Taking on Snap and Facebook with Live Podcasting

Twitter (TWTR) has recently unveiled a new audio-only broadcast feature on its Twitter app and its live-streaming app, Periscope, for all iOS users. The company’s addition of this feature is aimed at expanding its footprint in the broadcasting and publishing spaces, thereby competing with other players in the social media space. Twitter’s Periscope and live video platform have been underperforming in recent years due to the falling popularity of posting viral videos and breaking news on Twitter’s public live-streaming platform.

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