- Oops!Something went wrong.Please try again later.
Shares of Boston Beer (NYSE: SAM) were down 9.8% as of 12:17 p.m. ET on Friday after the company slashed its full-year earnings guidance. The news follows a sharp slowdown in hard seltzer demand that began last summer, sending Boston Beer's stock price down 51% over the past year. The company warned of slowing demand in hard seltzer in the second-quarter earnings report last July, where its Truly brand is one of the most popular in the market.