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Why Baozun Stock Was Sinking Today

Why Baozun Stock Was Sinking Today

Shares of Baozun (NASDAQ: BZUN) were falling today after the Chinese e-commerce services provider posted disappointing results in its fourth-quarter earnings report, missing estimates on the top and bottom lines. Baozun has been struggling for years with its own challenges, and like other Chinese e-commerce companies, it has been tripped up by COVID-19 lockdowns in China recently. Service revenue, which now makes up the majority of the company's business, fell 8.3% to $258.2 million.