Why Baozun Stock Was Falling Today
Shares of Baozun (NASDAQ: BZUN), the struggling Chinese e-commerce services provider, were moving lower today after the company issued another disappointing earnings report. At a time when much of the Chinese e-commerce sector is struggling, Baozun posted another quarter of declining sales as revenue fell 4.9% to $274.9 million, though that topped estimates at $270.8 million. Management continued to make progress on its plan to restructure the company into three divisions: Baozun e-commerce, Baozun brand management, and Baozun international.