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Where the Smart Buttons Feature Fits into PayPal’s Strategy

Where the Smart Buttons Feature Fits into PayPal’s Strategy

PayPal (PYPL) has come up with a solution to this problem. The company has built a feature called Smart Buttons that lets merchants show customers only the most relevant payment options at the checkout. PayPal’s smart buttons feature also has built-in localization, whereby a shopper in the United Kingdom or Germany can be shown an option to pay with a local service.