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Spotify for Artists Could Disrupt Google’s YouTube

Naomi Gray
Updated
Spotify for Artists Could Disrupt Google’s YouTube

Spotify (SPOT) opened its platform to musicians who wish to upload their songs directly, without going through music brokers or record labels. Spotify for Artists, as the direct upload tool is called, is rolling out initially to select musicians in the United States, where Spotify has more than 20.0 million listeners. YouTube, for instance, has for years allowed startup musicians to upload their songs to its platform to be discovered. These startup musicians bring content and fans to YouTube.

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