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Alibaba challenger Pinduoduo is bringing imported goods to rural homes

Rita Liao
Updated
Alibaba challenger Pinduoduo is bringing imported goods to rural homes

Pinduoduo, the latest challenger to China's ecommerce dominators Alibaba and JD.com, wants to bring affordable, imported items to shoppers in China's smaller cities and rural areas. The three-year-old Tencent-backed ecommerce upstart is recruiting importers to set up shop on its marketplace, shows a message on its website. The business is known for offering cheap, sometimes counterfeit goods that initially appealed to users from the less prosperous parts of China but have gradually garnered more price-sensitive urbanites.

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