GoPro Is Focusing on Social Media to Leverage Customer Engagement
As the world continues to become more social, GoPro (GPRO) is looking at a significant opportunity to build its core camera application and cloud business. People are now constantly sharing updates and travel adventures among friends and on social media platforms such as Facebook (FB), Instagram, YouTube (GOOG) (GOOGL), and Twitter (TWTR). GoPro’s action cameras help people to capture and record their experiences on the go.