Focus on Ad Business as Zynga Reports 4Q17

Zynga (ZNGA) is gearing up to report its 4Q17 results at a time when there’s a lot of attention on its advertising business. Although advertising is a minor contributor to Zynga’s overall revenues, recent trends in the business and overall trends in the global digital advertising industry make it a closely watched Zynga operation. The last time Zynga reported growth in its advertising business was in 3Q16 when it grew 7% YoY (year-over-year) to $47 million and accounted for 26% of overall revenue.