Facebook’s CMO Discusses Reinventing Marketing in the Internet Era

As far as Facebook (FB) is concerned, the transition from analog marketing to digital marketing has been too slow, especially at legacy CPG1 companies. The slow digital migration at incumbent CPG companies could partially explain why some of the largest companies in this space have been targeted by activist investors in recent years. Facebook’s chief marketing officer (or CMO), Gary Briggs, spoke at a recent technology conference organized by Wells Fargo.