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DBS unveils S$25 million brand campaign ‘Igniting Possibilities, Sparking Joy’

Yahoo Finance Singapore

Singapore banking giant DBS unveiled on Wednesday a S$25 million regional brand campaign timed to build up to Singapore’s 50th year celebrations next year. The bank said its campaign “Igniting Possibilities, Sparking Joy” will highlights its purposeful, positive role in communities. Representing a change in its “Living, Breathing Asia” positioning almost a decade ago, the new campaign will be launched in Singapore this week then unveiled in Hong Kong, China, India, Indonesia and Taiwan early next year.