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Hulu may launch ad-free service for about $12-$14 a month - WSJ

Reuters

(Reuters) - Video streaming service provider Hulu is exploring plans to add an advertisement-free option to its service for a monthly subscription of about $12-$14, the Wall Street Journal reported.

Codenamed "NOAH", which expands to "No Ads Hulu", the ad-free service may be launched as early as this fall, the Journal reported, citing people familiar with the matter.(http://on.wsj.com/1Le7JnH)

However, Hulu's owners still believe in the ad-supported version of the service and aim to use data to make advertising more relevant to viewers, the newspaper said.

Hulu is a joint venture owned by Comcast Corp's NBCUniversal, 21st Century Fox Inc's Fox Broadcasting, and Walt Disney Co's ABC.

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Representatives of Hulu, Walt Disney, Comcast and 21st Century Fox could not be reached for comment outside regular business hours.

(Reporting by Ankush Sharma in Bengaluru; Editing by Anupama Dwivedi)