HP partners with Bang & Olufsen for sound technology

(Reuters) - Hewlett-Packard Co said it had entered into a partnership to equip its PCs, tablets and other gadgets with audio technology from Danish television and sound system maker Bang & Olufsen.

HP said on Tuesday that it would start selling personal computers with Bang & Olufsen and B&O PLAY audio technology this spring.

The Bang & Olufsen brand will appear on HP's Spectre, OMEN, ENVY and select commercial PCs, while the B&O Play brand will appear on HP Pavilion PCs, tablets and PC audio accessories, HP said.

B&O is a 90-year-old company that makes products for the luxury end of the consumer market. It will replace music-streaming and audio-equipment company Beats Electronics LLC as HP's audio vendor.

Apple Inc bought Beats, co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, for $3 billion in May last year.

(Reporting By Lehar Maan in Bengaluru; Editing by Simon Jennings)