Adometry CEO Paul Pellman to Discuss Proven Benefits of Advanced Attribution at The Attribution Revolution Event

AUSTIN, TX--(Marketwire - Sep 17, 2012) - This Wednesday at The Attribution Revolution event in New York, Paul Pellman, CEO of Adometry, Inc., recently named a leader in advanced attribution by The Forrester Wave™: Interactive Attribution Vendors, Q2 2012, will join a panel of executives from leading vendors to discuss today's probing questions in media measurement. Providing real-life examples of advanced attribution done right, Pellman will demonstrate how Adometry effectively addresses the challenge of measurement as companies seek to understand and assign values associated with complex cross-channel campaigns.

Panel:
"The Attribution Revolution"

Speakers:
Moderator:
James Green, CEO, Magnetic

Panelists:

• Paul Pellman, CEO, Adometry

• Bill Kee, Product Manager, Google

• Jeff Greenfield, COO & Co-Founder, C3 Metrics

• John Bates, Product Manager, Adobe

When:
Wednesday, September 19, 2012 from 6:00pm - 9:00pm EDT

Where:
Tribeca Grand Hotel
New York City

This is an invite only event and attendees may request an invitation here.

For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.