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New family economy

New family economy

3.47k followers14 symbols Watchlist by Yahoo Finance

This basket consists of stocks with companies that benefit from new families.

Curated by Yahoo Finance


Last year, births in the US were up for the first time in seven years, and the fast-growing demographic of millennials are starting to get to the age where they’re thinking of starting a family. The companies on this watchlist provide services and products that a growing family needs, such as cars, nappies and home goods.

How did we choose these stocks?

Each of these stocks was chosen by the Yahoo Finance editorial staff.

Who made these selections?

Yahoo Finance is the most-read business website in the US, garnering roughly 75 million unique visitors every month. The site has extensive coverage of the markets, travel, technology and general business.

How are these weighted?

The stocks in this watchlist are weighted equally.


WatchlistChange today1-month return1-year returnTotal return
New family economy+0.39%+10.30%-18.52%-3.63%

14 symbols

SymbolCompany nameLast priceChange% changeMarket timeVolumeAvg vol (3-month)Market cap
PGThe Procter & Gamble Company147.34-1.98-1.33%4:01 pm GMT-45.40M5.56M347.26B
HDThe Home Depot, Inc.301.82-0.72-0.24%4:00 pm GMT-42.51M2.93M301.84B
COSTCostco Wholesale Corporation563.53+10.57+1.91%4:00 pm GMT-44.59M1.63M252.28B
VZVerizon Communications Inc.32.4-0.59-1.79%4:00 pm GMT-422.08M25.08M136.21B
LOWLowe's Companies, Inc.206.96-1.58-0.76%4:01 pm GMT-42.86M2.50M119.44B
FFord Motor Company12.39-0.04-0.32%4:00 pm GMT-441.60M49.78M49.59B
GMGeneral Motors Company32.35+0.09+0.28%4:00 pm GMT-48.34M12.52M44.51B
GISGeneral Mills, Inc.64.05-1.17-1.79%4:00 pm GMT-44.86M3.94M37.23B
WSMWilliams-Sonoma, Inc.157.18+3.51+2.28%4:00 pm GMT-41.07M1.15M10.08B
TPXTempur Sealy International, Inc.41.98+0.23+0.55%4:00 pm GMT-4904.09k1.68M7.23B
KBHKB Home45.74+0.27+0.59%4:00 pm GMT-4956.60k1.45M3.69B
NWLNewell Brands Inc.8.67+0.06+0.70%4:00 pm GMT-43.49M7.00M3.59B
  • Yahoo Finance Video

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    After President Biden joined striking auto workers on the picket line in Michigan, the United Auto Workers (UAW) union has confirmed its plans to expand its strike on Friday, September 29, if no progress has been made in labor negotiations. Investors are left wondering how long Big Three automakers Ford (F), General Motors (GM), and Stellantis (STLA) can hold out. Tom Narayan, RBC Capital Markets Lead Equity Analyst — Global Autos, sits down with Yahoo Finance Live to discuss what the profit margin squeeze could look like if the strike continues. "There is some degree of political theater here, right? Both sides that don't really want to cave in," Narayan says. "UAW coming in with a very unprecedented high demand — 40% increase in labor costs — and then the OEMs they have a situation they're facing which is coming off really high price mix that's probably going to start normalizing. So that is going to pressure their profitability, they definitely don't want to pay higher wages on top of that." Narayan also reacts to Tesla (TESLA) CEO Elon Musk's beliefs that the UAW strike could ultimately bankrupt the Big Three operators. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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