The Federal Trade Commission (FTC) ruled earlier this year that Intuit's (INTU) TurboTax Free was not actually free for most. Intuit CFO Sandeep Aujla joins Wealth! to discuss the future of the tax platform as more free filing programs enter the market.
"We have always offered free products. In fact, we were one of the early innovators in the free space. And free is a key component of the tax industry. You have many free participants in there. And the government introducing a free offering is not a material impact to the industry, and quite frankly, I think it's not a good use of our fiscal spending either," Aujla says.
Aujla notes that Intuit is using AI to help bring expertise to users when filing their taxes, explaining: "That's the part of the business that we're really highlighting to the investment community. It's a business that grew 17% last year. It is $1.4 billion in revenue, representing about 30% of our overall tax revenues. And, it is a business that we continue to invest in and are quite excited about its growth prospects. And that's what's giving is bolstering our confidence, quite frankly, on our ability to continue to scale our consumer group and our tax revenues."
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This post was written by Melanie Riehl