Advertisement
Singapore markets closed
  • Straits Times Index

    3,222.94
    +5.83 (+0.18%)
     
  • S&P 500

    4,981.80
    +6.29 (+0.13%)
     
  • Dow

    38,612.24
    +48.44 (+0.13%)
     
  • Nasdaq

    15,580.87
    -49.91 (-0.32%)
     
  • Bitcoin USD

    51,943.78
    +665.07 (+1.30%)
     
  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     
  • FTSE 100

    7,661.68
    -0.83 (-0.01%)
     
  • Gold

    2,040.00
    +5.70 (+0.28%)
     
  • Crude Oil

    78.13
    +0.22 (+0.28%)
     
  • 10-Yr Bond

    4.3250
    0.0000 (0.00%)
     
  • Nikkei

    39,098.68
    +836.52 (+2.19%)
     
  • Hang Seng

    16,742.95
    +239.85 (+1.45%)
     
  • FTSE Bursa Malaysia

    1,545.49
    -6.91 (-0.45%)
     
  • Jakarta Composite Index

    7,339.64
    -9.38 (-0.13%)
     
  • PSE Index

    6,903.15
    +5.79 (+0.08%)
     

Rom-Com Meets Shopping? Why Walmart Launched a Shoppable Series

Walmart’s 23-episode holiday rom-com series “Add to Heart” features more than 330 products consumers can buy while watching. We explain how this plays into the company’s larger strategy for shoppable content. Photo illustration: Ryan Trefes