The UK-based group and its Dorothy Perkins and Nasty Gal brands will offer categories including dresses, tops, bottoms and footwear on the Indian site. The three brands will be housed under a dedicated online brand store on Myntra to enable shoppers to easily browse across the catalogs, the group added in a statement. "Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion conscious consumers in the region," Myntra's Chief Business Officer Sharon Pais said.
BENGALURU (Reuters) -Reliance Industries Ltd's retail unit launched its first in-house premium fashion and lifestyle store on Thursday, as the billionaire Mukesh Ambani-led company continues to grab a bigger slice of India's luxury market. The new store chain called Azorte, the first of which was launched in Bengaluru, will compete with the likes of Mango and Industria de Diseno Textil SA (Inditex)-owned Zara, and cater to millenials and Gen Z. "The mid-premium fashion segment is one of the fastest growing consumer segments as millennials and the Gen Z are increasingly demanding the latest of international and contemporary Indian fashion," said Akhilesh Prasad, chief executive officer of the fashion and lifestyle arm of Reliance Retail.
India's bigger retailer Reliance said on Thursday that had signed a long-term franchise deal with French fashion house Balenciaga, the latest in a flurry of deals the conglomerate has signed with high-end brands. Reliance Brands Ltd (RBL), a unit of the conglomerate that also runs India's biggest retail chain, said in a statement it would be Balenciaga's sole partner in India.