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The company is betting that a partnership with a storied name in the toy aisle will bring in the bucks.
NEW YORK, March 23, 2023--Today, 2K and the LEGO Group announced LEGO® 2K Drive, the ultimate AAA driving adventure game, available worldwide on May 19, 2023. Developed by Visual Concepts, LEGO 2K Drive evolves the iconic LEGO play experience with a vast, open world where players can build any vehicle, drive anywhere and become a LEGO racing legend.
The bear market of 2022 has been brutal on video game stocks. As measured by the Global X Video Games & Esports ETF (NASDAQ: HERO), these software businesses are down nearly 50% from all-time highs and have nearly given back all their early pandemic gains. Video games are only growing in popularity, though, and businesses in this industry still hold tremendous long-term promise.