The optimistic case for Spotify Technology (NYSE: SPOT) has always been that it would create an advertising network like Facebook, except for your ears and not your eyes. The company can connect listeners and creators of music, podcasts, and audiobooks with highly targeted ads from advertisers around the world, generating revenue that can be shared with suppliers. Spotify might not have Facebook's upside in terms of scale, but the potential for a very profitable, sticky business is there.
Yahoo Finance anchors discuss Spotify expanding into live ticket sales.
Technology stocks took it on the chin earlier this year. The market has recently bounced back, and investors are cautiously dipping their toes into the tech waters. Many tech stocks remain well below where they started the year and are ripe for those willing to buy and hold.