Shopify (NYSE: SHOP) and Coupang (NYSE: CPNG) represent two very different ways to invest in the e-commerce sector. Shopify, which is based in Canada, provides self-serve e-commerce tools that enable merchants to set up their own online stores, process payments, fulfill orders, and manage their own marketing campaigns without joining a large online marketplace like Amazon. Coupang owns South Korea's largest online marketplace.
These growth stocks currently trade near 52-week lows, but Wall Street analysts see that as a buying opportunity.
If one thing has characterized 2022 for investors, it's been the bear market, which marks the worst downturn for Wall Street in more than a decade. This gives patient investors the opportunity to profit from the short-term fear that currently grips Wall Street. The stock has fallen 79% over the past year, and some investors have largely written off the company on fears that the best days of online retail are in the rearview mirror.