Ferrari is to increase prices of its luxury sports cars as the Italian manufacturer posted record profits following booming demand from wealthy customers.
Italian luxury carmaker enjoys strong sales in second quarter despite global economic concerns
Ferrari customers paying extra for customised paint jobs and wheels have helped the supercar maker upgrade its annual earnings forecast following a quarter where it posted record profits. Almost a fifth of its revenue from selling cars — slightly less than €200mn — came from personalised features, ranging from customers adding a Ferrari crest to the side of their car, to highly coloured brake pads. The Italian brand is the latest luxury carmaker to post bumper earnings, after Lamborghini and Bentley reported record profitability.