CINCINNATI, February 06, 2023--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence under the spotlight, with freshness all day and swagger all night. Highlighted in the spots is Swaggy Spice, the brand’s first-ever Old Spice mascot, who will make his debut this week at Super Bowl LVII Opening Night.
Wall Street has warmed up to consumer staples stocks in recent months as the prospects rise for a recession in 2023. McCormick (NYSE: MKC) and Procter & Gamble (NYSE: PG) are both ideal stocks if you're looking for exposure to these positive investing traits. Both companies are seeing demand pressure as they raise prices in the face of slowing consumer spending.
Clorox's (CLX) Q2 results reflect gains from strong demand trends, improved pricing, cost savings and strong execution, offset by lower volume and higher commodity costs.