Foot Locker (FL) shares jumped on Wednesday after it raised its full-year sales guidance after a Thanksgiving boost —but eyes remain on the retailer, as it is not completely out of the water. Janine Stichter, BTIG Consumer Retail and Lifestyle Brands Analyst and Managing Director, joins Yahoo Finance live to weigh in on possible changes and growth opportunities for Foot Locker, despite concerns over consumer spending and inventory levels. Stichter notes that shoes brands including Nike (NKE) are being “more judicious” in distribution in order to prevent over-production. At the same time, Stichter expects the retailer's marketing partnership with the NBA will allow it “...to go deeper into basketball,” which will be another potential growth catalyst. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Upstart footwear brands such as On Holding and Hoka are grabbing more shelf space at retailers globally, competing with giants like Nike and Adidas as their catchy styles and focus on premium running shoes make them a hit with sneakerheads. Roger Federer-backed On Holding and Decker Outdoors' Hoka are striking while the iron is hot and behemoths Nike and Adidas, which are slowly losing share in the running category, have warned of a hit to sales as wholesalers like Dick's Sporting Goods and Foot Locker cut back on orders. "Nike and Adidas have perhaps fallen behind on innovation compared to some others, who have seemingly found market niches to exploit and have put out products that seem to be really catching on with consumers," Morningstar Research analyst David Swartz said.
We have narrowed our search to five consumer-centric stocks with strong upside potential for 2024. These are: HLT, IHG, RCL, NKE, LYV.