Hollywood studios and streaming platforms are entering comeback mode from the Hollywood strikes that halted major productions and slowed down fresh content output. Brightcove (BCOV) CEO Marc DeBevoise sits down in-studio with Yahoo Finance Live to highlight how streaming bundling strategies and ad-tier subscription prices may bring business back to streaming services like Netflix (NFLX), Amazon (AMZN), Warner Bros. Discovery (WBD), Disney+ (DIS), and Paramount (PARA). "The free ad-supported streaming television revolution... has really ramped up the opportunity for advertising on these services. You'll see each subscription service also have an ad-supported with lower priced tier over time," DeBevoise says, adding: "The winner there is streaming overall." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
The company rolled out its password-sharing crackdown to US subscribers in May after first announcing the initiative in October 2022.
Over the last several years, cutting the cord with cable providers has become trendy as people flock to streaming services. Ark Invest CEO Cathie Wood, who is known for her lofty forecasts in emerging tech, is betting big on a budding streaming platform called Roku (NASDAQ: ROKU). According to Wood's analysis, Roku stock could reach $1,500 by 2026 -- implying 1,340% upside from current trading levels.