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NFLX Jun 2024 240.000 put

OPR - OPR Delayed price. Currency in USD
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0.01000.0000 (0.00%)
As of 11:51AM EDT. Market open.
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Previous close0.0100
Expiry date2024-06-21
Day's range0.0100 - 0.0100
Contract rangeN/A
Open interest713
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    DoubleVerify: Ad spend still going to what's 'proven to work'

    Advertising agency DoubleVerify (DV) reported mixed first quarter results, beating revenue estimates but falling short of expectations on adjusted earnings per share. To delve deeper into these earnings and the broader digital advertising landscape, DoubleVerify CEO Mark Zagorski joins Market Domination Overtime. Zagorski notes that the online ad market is "in pretty good shape," with areas like connected television and retail media networks contributing to the health of the digital advertising space. Despite the challenges faced in DoubleVerify's first quarter, he observes that "across all the different verticals" of advertising, the company was "relatively healthy." Looking ahead, Zagorski expresses optimism about growth prospects both internationally and domestically, despite a concentration of spending this quarter. He believes this momentum will lead "to a solid year." When asked about the potential impact of shrinking marketing budgets on margins, Zagorski says: "We're seeing ad spend going to places that are proven to work...Advertisers have no problem spending money and spending marketing budgets on stuff that works." For more expert insight and the latest market action, click here to watch this full episode of Market Domination Overtime. This post was written by Angel Smith

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