Shares of streaming titan Netflix (NASDAQ: NFLX) climbed 5.3% in September, according to data provided by S&P Global Market Intelligence. Rallying investors seem increasingly convinced in the profitability of the company's coming ad-supported tier, as last month saw multiple analysts upgrade its stock and Netflix brought on new talent to help guide its venture into advertising. At the start of September, news broke that Netflix had poached two top executives from social media behemoth Snap (NYSE: SNAP).
Netflix (NFLX) closed at $240.02 in the latest trading session, marking a +1.39% move from the prior day.
Netflix will start a new chapter next month in its effort to reinvigorate subscription and revenue growth.