Warner Bros. Discovery (WBD) HBO Max streaming service is set to launch its House of Halloween spotlight page in October and much more.
Roku (ROKU) enables deduplicate campaign reach and frequency of ads on Roku across??traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE.
Netflix (NASDAQ: NFLX) could be staring down a subscriber collapse. A consumer survey indicates that 25% of the streaming giant's members may be planning to dump their subscription this year, and if they actually follow through, it would be disastrous for the business. Although the streaming service suffered back-to-back periods of subscriber losses in the first two quarters of the year -- and its first decline in more than a decade -- the streamer also promised it will rebound in the third quarter and regain virtually all those who fled.