About a year and a half after the last price increase, Netflix is bumping up the cost for most of its monthly plans in the U.S. by one to two dollars. The "Premium" plan (4k and 4 simultaneous streams) will go from $15.99 a month to $17.99. The price increase is effective immediately if you're a new customer.
Among the top stocks posting gains in Thursday's regular trading session were tech giants Netflix (NASDAQ: NFLX) and Apple (NASDAQ: AAPL). Netflix's move came after an intraday announcement that many investors had been anticipating for a long time. Unfortunately for Apple, however, its share-price gains reversed lower after the close of regular trading as the iPhone maker reported quarterly financial results that didn't live up to investors' high expectations.
Netflix (NASDAQ: NFLX) is raising prices. In Thursday trading, shares of the streaming TV star surged nearly 6% at one point, before relaxing to close the day up 3.7%. Netflix is hiking rates on two of its three streaming tiers.