The concern over a “pull forward in demand” has come up repeatedly during the pandemic, about a number of companies, sometimes incorrectly. In Netflix's case, it's real.
Netflix plans to give users in India access to its service at no charge for a weekend as part of a test to expand its reach in the country, a top company executive said Tuesday. The American streaming giant, which today reported slow user growth for the quarter that ended in September, recently stopped offering a first-month complimentary access to new users in the U.S. But the company plans to keep experimenting with new ways to lure potential in many parts of the world, said Greg Peters, COO and Chief Product Officer at Netflix on the company's earnings call. One of those new ways is giving away access to Netflix at no charge to customers for a weekend in different markets, he said.
The stock market has gotten increasingly volatile lately, and the Nasdaq Composite (NASDAQINDEX: ^IXIC) has been the focal point for many investors. After pushing to a nearly 1% gain early on, the Nasdaq fell into negative territory briefly before posting gains of around 0.25% at 2:30 p.m. EDT. There were several countervailing trends affecting the Nasdaq on Wednesday.