Once upon a time, Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) seemed invulnerable. The company maintained an insurmountable position in search and parlayed its supremacy into a pole position in the digital search market -- and no rival even came close. Over the past several years, however, even while its search continued to dominate, it appeared Google's share of the digital advertising market had been slipping -- slowly and gradually -- but falling nonetheless.
Mark Zuckerberg and Meta want to build the metaverse, but Apple's ecosystem of products is already creating the foundation of an immersive future.
The metaverse was such a big deal that Facebook changed its name to Meta Platforms (NASDAQ: META). But two years later, the metaverse is rarely talked about. In this video, Travis Hoium covers what happened and where the metaverse thesis went wrong.