Lululemon is now including Peloton's service in memberships, providing Peloton with further scale for its fitness content.
Premium activewear brand Lululemon Athletica (NASDAQ: LULU) has changed the way people view and wear gym clothing, contributing to the rise and normalization of athleisure. Its most recent product launch is an under-the-radar collection that could completely change its underlying business. Let's see what Lululemon is doing and why investors should sit up and take notice.
Despite cost headwinds, lululemon (LULU) is on track to reap the benefits of strong consumer demand, and robust traffic at stores and e-commerce.