Disney may have overtaken Netflix in terms of total premium streaming subscribers, but it's lagging in just about every category that truly matters.
Ad-supported streaming options are on the rise as consumers demand cheaper entertainment options. Recent data has crowned Warner Bros. Discovery's (NASDAQ: WBD) HBO Max as having the best ad-supported offerings. Here's why Disney (NYSE: DIS) and Netflix (NASDAQ: NFLX) would be wise to follow Warner's approach to advertising.
As investors consider their next steps, it's important focus on long-term objectives rather than short-term price action.